For the cultivation and maintenance of Bifidobacterium species. The genus BIFIDOBACTERIUM is the third most numerous bacterial populations found in the human intestine and helps to contribute to makes up the gut microbial flora. It resides in the colon and have health benefits for their hosts. BIFIDOBACTERIA are also associated with lower incidences of allergies. Bifidobacterium Agar is used for the cultivation and maintenance of Bifidobacterium species. Medium contains special peptone which helps to provides essential growth nutrients. Starch acts as protective colloid and shields organisms from harmful substances present in the medium. Glucose is the energy source and sodium chloride maintains isotonic conditions. L-Cysteine hydrochloride helps in creating reduced conditions required for the growth of BIFIDOBACTERIA.